Consultant for Art + Photography,
Consulting Creative Director

Commissioned for an extensive redesign, and brand repostioning for Wallpaper*. Collaborating with the editorial staff, the publisher and the creative team, met objectives to evolve the brand and the journal—which involved a full redesign of the print publication, launching a new digital platform, and developing a new roster of contributors. The consequent success put Wallpaper* back on par with the best of global lifestyle, design and shelter journals. With a desk in the London office, the commission included negotiating contracts, developing a talent base of world class photographers and illustrators for the publication, and nurturing the creative and art buying teams.

Wallpaper*’s new website put UX front and center, and showcased the publication’s high quality content beautifully, heightening brand exposure and customer engagement. The design standards we created across print and digital channels are still in use today.

Consultant for Art + Photography,
Consulting Creative Director

For this March fashion issue of Wallpaper*, we decided to create one issue-wide story in the spirit of Truman Capote’s Black + White Ball. I engaged two photographers and good friends to take on this project together : Jason Schmidt, a Wallpaper* contributor known for his portraits and architectural stories, and Alexei Hay, a fashion photographer. We brought them to London to expand upon the vision for the story, which we shot in a languishing Estate House with good bones, Luton Hoo. The result: A cinematic-like 50 page story, that published to great fanfare.  

styling + production . Wallpaper* team
photography . Alexi Hay + Jason Schmidt

Developed brand assets and an e-commerce website for the launch of Gibson & Dehn. This included focusing the brand vision of multiple stakeholders to a singular point of view, concepting + creative direction of photography, developing marketing + functional copy, design + artwork for the site build, and project organization and management.

Developed the brand foundation for 10 Grove—direct to consumer fine home bedding. This included the name exploration, and developing the logos, color palette, brand fonts, brand voice, brand traits, and content creation for the launch of the brand. Directed photoshoot and illustration commission.

Client, various

A variety of alcohol/spirits and food promotion, as portrayed in the pages of Wallpaper*. A range is shown here from commercial to more artistic approaches. 

 

Design Director, AR New York

Managed consecutive seasons of advertising and related branding needs for Dolce & Gabbana and D&G. One of a handful of clients managed each season.

photography . Steven Meisel

Publicis - New York, client
Consulting Creative Direction / Art Direction

Following the development of Lancôme’s Hypnôse, engaged by Publicis to develop alternate positioning concepts for L’Oreal’s Matrix Hair Products.

Worked with Aubyn Gwinn, SVP, Group Creative Director, Publicis, New York.

 

Client

Michael & St.Armand, parent company 
•  2 Logos + Identity 

ENVIRONMENTS, Art Basel Miami event, by Michael & St.Armand

•  Logo + Identity 
•  Website design + Banner ads
•  Print Advertising 
•  All Collateral Material, including Invitations,
   Signage, Banners and Public Space
   Displays

The launch of ENVIRONMENTS was at Art Basel Miami, and the design concept was developed to expand to Art Basel, Switzerland, The Armory Show, NYC, and Art Beijing, China.   

Design Director, AR New York

Managed all advertising and branding needs for Richard Tyler, 360º. Created a new brand identity for the house, working closely with Richard Tyler, his wife and business partner, Lisa Trafficante and his team. This included creating a logo, brand standards and applications to all packaging and collateral material, clothing labels, stamps for application to shoes, bags, accessories, etc. Partnered with various vendors for these applications. Partnered with PR firm KCD on all shows and public events for the brand. 

photography . Luis Sanchez

Design Director, AR New York

Managed consecutive seasons of advertising and related branding needs for Valentino Collection, Ready-to-Wear and Accessories while at AR. One of a number of clients managed each season.

photography . Steven Meisel

A variety of logo designs and corresponding identities, in addition to specific case studies shown elsewhere.